Digital Marketing,

How To Optimize Your Mobile Site In 2017

Optimize Your Website for Mobile Devices

If you want to boost your SEO ranking and enhance your visitors experience on your website, then here are some essential mobile optimization tricks. Gone are the days when mobile phones were only used for calls and SMS. Nowadays, even a street sweeper uses a smartphone for his daily communication needs.Recent studies have discovered that the use of internet on mobile devices has overcome any other devices includes desktop. It didn’t take long for search engine giant like Google to discover the rapid growth of mobile trend and to start improving the mobile user experience by rolling out a couple of major mobile algorithm updates like Mobilegeddon in 22nd Apr’15 and Mobile-friendly 2 in 12th May’16.

Below screenshot is on Google’s mobile-friendly update

Rich Snippet and Mobile Friendly

Mobile-friendly tag informs users that the website is fully optimized for mobile devices. Quick to load and easy to navigate on mobile devices.

Rich cards are a card style layout in SERP for few queries which looks very attractive and informative. This layout is available only for the searches like movies, recipes and local restaurants. In the future, we expect this layout to appear in other search results.

I think that Google is just getting started. The future of mobile search will be much more organized, engaging, real time and enhanced.

There are some basic points of mobile optimization I have covered. Stay calm and keep reading!

How To Optimize Mobile Site Page Speed?

Page speed is more important than ever. Having fast internet options like WiFi, 4G spoils the habit of users to wait a little longer for a website to load. A research has proven that an average mobile user can abandon a site if it is taken more than 5 second to load. However, an optimized mobile-friendly design is the only option that allows users to access websites quickly in a few seconds, even if the internet speed is relatively slow.

There are several ways to improve your mobile page speed such as:

  • Minimize your mobile site server response time by minimizing your mobile site redirects
  • Make the above-the-fold content load first than below-the-fold-content
  • Make sure to organize Jscript in bottom & CSS on top of the HTML file
  • Optimize and minify CSS and JS files

Moreover, you can anytime test your mobile site response in Google mobile site testing tool.

How To Provide Best User Experience On Your Mobile Site?

In order to provide the best user experience to a mobile site; it is necessary to keep it clean and readable.

You can also make it more trustworthy by implementing the following recommendations:

  • Avoiding popup ads that redirects to another site
  • Layout should be perfectly aligned, properly fits on mobile screen
  • Select font size that’s suitable for reading without the needs of zooming

Capturing visitor’s attention on mobile devices is quite challenging because mobile searches happen on the go. However, if a visitor able to access your site efficiently than it is easier to convert the visitors into customers.

How To SEO On A Mobile Site?

SEO on mobile devices could be a bit tricky because due to the fact that we are dealing with lesser screen space. You can show your best work in SERP by being concise and clear – without compromising the quality of your information. Your mobile site URL Structure, Meta Title Tags, Description Tags and text content should be well optimized for mobile viewing.

Mobile SEO has an option for Structure Data Markup (visit Schema.org for more details), optimizing your mobile site for local search, (includes standardizing organizational details such as name, phone number, address, etc.) and site configuration. Let’s shave a detail look on a site configuration, because it is more important.

Essentially, there are 3 types of mobile site configuration, such as Responsive Designs, Dynamic Serving and Separate URLs. These configurations have their own pros and cons, you can choose it depending upon your site suitability and strategy.

1. Responsive Designs:

In this configuration, the HTML code will be same for desktop as well as mobile websites. You don’t have to deal with the burden of creating and managing two websites for different platform. Since it has one HTML code, it will be easy to maintain with advantages of authority consolidation. Hence, the same URL will be used in Desktop as well as Mobile Site.

Other than advantages, the responsive design has a drawback of limited offering. It means that we offer customized experience for mobile users is not possible. Since we are aware that Mobile users approach is quite different than Desktop users. It’s always good to have different strategies for mobile users such as targeting different keywords.

2. Dynamic Serving:

In this configuration, URLs are same for both Mobile and Desktop but the HTML codes are different. It has the advantage of authority consolidation and also no duplicate content issues.

However, it has the disadvantage of maintaining two separate HTML files for desktop as well as mobile devices.

3. Separate Mobile Website:

It has an advantage of custom offering, which means you can target your mobile users in the best possible ways by presenting them a complete new strategically designed mobile website to enhance their user experience.

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